Medifluence

From Visibility to Virality: Elevating Dr. Preethi Mrinalini to Digital Healthcare Leadership in Just 90 Days

Dr. Preethi Mrinalini K, a trailblazer in Minimal Access and Bariatric Surgery, has carved a niche for herself in the healthcare landscape. With an illustrious educational background from Sri Ramachandra Medical College, Chennai, and extensive training in Minimal Access surgery, Dr. Preethi stands at the forefront of surgical innovation. Currently, she serves as a Consultant Surgeon at Apollo Main Hospitals and Marina’s Clinic in Chennai, where her expertise continues to transform lives.

Objective

The primary goal was to amplify Dr. Preethi’s digital footprint, showcasing her surgical expertise and contributions to a broader audience. We aimed to increase her visibility, engagement, and lead generation through strategic digital branding and content marketing, ultimately boosting her influence in the healthcare community.

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Instagram Video – https://www.instagram.com/p/C1Rq_pnSYT3

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Execution

Our comprehensive strategy encompassed several key initiatives:

  • SEO Optimization: To enhance Dr. Preethi’s discoverability online, targeting healthcare seekers and industry peers.
  • Content Creation: Developing engaging, informative content tailored for Instagram reels and YouTube videos, including high-quality scripts and thumbnails.
  • Social Media Management: Overhauling her social media strategy to improve consistency and engagement, utilising analytics to inform content scheduling and audience targeting.
  • Audience Engagement: Leveraging insights into follower behaviour to craft content that resonates, driving interactions and conversions.

Results

The results of our 90-day campaign were nothing short of remarkable:

  • Achieved a 198% boost in impressions, enhancing her visibility across digital platforms.
  • Increased engagement by 193%, fostering a more active and engaged community.
  • Generated 10x more leads, demonstrating the effectiveness of our targeted content strategy.
  • Doubled the walk-in rate, translating online success into real-world outcomes.

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