Objective:
The primary aim was to establish Dr. Belliappa as a thought leader in orthopedic health, making his extensive knowledge accessible and engaging to a wide audience, thereby translating online interactions into real-world patient engagements and referrals.
Goals:
. Enhance Dr. Belliappa’s personal brand with a focus on video content that educates and engages followers.
. Increase digital visibility and engagement, and transform social interactions into patient inquiries.
Execution:
. Content Strategy: Developed a comprehensive content plan that covered various aspects of orthopedic health through educational videos, engaging posts, and interactive sessions.
. Visual and Video Content: High-quality videos and graphics were used to explain complex medical information in an accessible way, enhance user understanding, and drive engagement.
Results:
Social Media Impact: Within the first three months, Dr. Belliappa’s Instagram platform achieved approximately 80,000 views, substantially increasing his online visibility.
Engagement and Follower Growth: The diverse content strategy led to a 150% increase in followers, with high engagement rates particularly on video content explaining complex conditions and showcasing Dr. Belliappa’s surgical expertise.
Lead Generation and Conversion: The Instagram campaign resulted in a 120% increase in direct inquiries through the platform, many of which converted into patient appointments.
Professional Networking: The campaign also enhanced Dr. Belliappa’s professional visibility, leading to collaborative opportunities with other healthcare professionals and speaking engagements at medical conferences.