Introduction:
Ortho Sport Clinic is a premier orthopedic clinic in Koramangala, Bangalore, led by Dr. C. P. Belliappa, a renowned orthopedic surgeon with over 21 years of experience. The clinic is dedicated to providing comprehensive orthopedic care, specializing in arthroscopic surgery, joint replacement, trauma management, and sports injury rehabilitation. Their mission is to restore function and improve the quality of life for every patient through personalized treatment plans and state-of-the-art technology.
Challenge:
Despite Dr. Belliappa’s expertise and the clinic’s capability to provide top-notch orthopedic care, OrthoSport Clinic struggled to effectively reach and engage with potential patients online. The primary challenge was to elevate the clinic’s digital footprint to match the quality of care provided and increase patient footfalls in a competitive healthcare market.
Strategy and Execution:
Medifluence devised a comprehensive digital marketing strategy that included dynamic social media content, an innovative user-generated content (UGC) campaign, a user-friendly website, and focused SEO practices.
. Website Development: The newly developed website offered an intuitive layout, complete with detailed service descriptions, a biography of Dr. Belliappa, patient resources, and a regularly updated blog section.
Social Media Strategy:
Reels: Targeted at engaging a diverse audience by explaining orthopedic care and procedures through simple, relatable content that also highlighted Dr. Belliappa’s expertise.
Carousels: Designed to educate patients on preventive care and orthopedic health tips, enhancing their understanding and encouraging them to seek professional advice.
Static Graphic Designs: Used for sharing patient testimonials, care tips, and clinic updates to foster community and trust online.
SEO and Content Marketing:
Medifluence optimized the site with high-ranking keywords relevant to orthopedics, and produced four well-researched blogs monthly that addressed common concerns, latest treatments, and care advice, driving targeted traffic back to the clinic’s website.
Results:
The strategic implementation of social media content, a UGC campaign, and SEO enhancements delivered nuanced improvements:
Social Media Engagement: Achieved a 73% increase in patient inquiries through social media. Reels particularly saw an 8.2% engagement rate, significantly above the industry norm.
Website Traffic and SEO: Post-launch, website traffic surged by 64% within the first quarter, with continued growth thereafter. SEO efforts led to top three rankings for four major keywords and first-page appearances for 18 targeted keywords.
User-Generated Content (UGC): The UGC campaign led to 50% rise in organic reach across platforms.
Patient Footfall: Overall, the clinic saw a 21% increase in patient visits, attributing a significant portion to digital initiatives.