About the Client
Dr. Preethi Mrinalini K, a trailblazer in Minimal Access and Bariatric Surgery, has carved a niche for herself in the healthcare landscape. With an illustrious educational background from Sri Ramachandra Medical College, Chennai, and extensive training in Minimal Access surgery, Dr. Preethi stands at the forefront of surgical innovation. Currently, she serves as a Consultant Surgeon at Apollo Main Hospitals and Marina’s Clinic in Chennai, where her expertise continues to transform lives.
Objective
The primary goal was to amplify Dr. Preethi’s digital footprint, showcasing her surgical expertise and contributions to a broader audience. We aimed to increase her visibility, engagement, and lead generation through strategic digital branding and content marketing, ultimately boosting her influence in the healthcare community.
Youtube Ad Video:
Execution
Our comprehensive strategy encompassed several key initiatives:
1. SEO Optimization: To enhance Dr. Preethi’s discoverability online, targeting healthcare seekers and industry peers.
2. Content Creation: Developing engaging, informative content tailored for Instagram reels and YouTube videos, including high-quality scripts and thumbnails.
3. Social Media Management: Overhauling her social media strategy to improve consistency and engagement, utilising analytics to inform content scheduling and audience targeting.
4. Audience Engagement: Leveraging insights into follower behaviour to craft content that resonates, driving interactions and conversions.
Instagram Video:
https://www.instagram.com/reel/C1Rq_pnSYT3/
Instagram/Facebook AD creative:
Results
The results of our 90-day campaign were nothing short of remarkable:
1. Achieved a 198% boost in impressions, enhancing her visibility across digital platforms.
2. Increased engagement by 193%, fostering a more active and engaged community.
3. Generated 10x more leads, demonstrating the effectiveness of our targeted content strategy.
4. Tripled the walk-in rate, translating online success into real-world outcomes.
Through dedicated efforts and strategic planning, Medifluence has significantly boosted Dr. Preethi Mrinalini – Bariatric and Laparoscopic Surgeon online presence, reinforcing his standing in the field and broadening his professional reach.
This case study exemplifies our commitment to delivering tailored, effective marketing solutions in the healthcare industry.